Press releases
2010
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Lay’s® Brand Brings the Simple Happiness of Farm Life to Big Cities Across America With Mobile Greenhouse Exhibit - July 26, 2010
Multi-City Experiential Tour to Feature Lay’s U.S. Potato Farmers; Brand to Donate Thousands of Plants to Help Grow Community Gardens Nationwide
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Doritos Brings Fans MADDEN NFL-Inspired Flavored Chips - July 23, 2010
Two New Tastes – Stadium Nacho and Tailgater BBQ – Hit Stores Nationwide
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Frito-Lay Expands Portfolio With New Lower Sodium Varieties of Top Selling Snacks - June 28, 2010
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Feed the Children and PepsiCo Donate Food and Essentials to 4,000 Detroit Families - June 16, 2010
300 Local Employees from Frito-Lay, Pepsi Beverages Company and the PepsiCo Warehouse Come Together to Serve
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Frito-Lay Celebrates Associates Named PepsiCo’s Top Sales Performers Worldwide - June 15, 2010
Forty-Two Frito-Lay Associates Inducted into PepsiCo’s ‘President’s Ring of Honor’
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Fritos Brand Partners with Tim McGraw and The Neighbor’s Keepers Fund to Donate $500,000 to Local Charities - June 7, 2010
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Lay’s Kettle Cooked Celebrates New Flavors Made With All Natural Ingredients - June 2, 2010
Four Wood Carvers Help Create Custom Crafted “Live” Billboard in San Francisco
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Lay's Brand Unveils American Summer Themed Ad Showcasing Consumer Submitted Photos Capturing Simple Moments of Happiness - May 26, 2010
Commemorative Ad Will be Featured in PEOPLE Magazine
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In the Pink: Frito-Lay and Its Brands Encourage Women to “Be Fearless” and Support Awareness and Early Detection of Breast Cancer - May 19, 2010
PepsiCo Division Donates $1 Million to Susan G. Komen for the Cure®
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PepsiCo and Paul Quinn College Seed a New Enterprise With the Creation of an Urban Farm From a Football Field - May 5, 2010
The PepsiCo Food for Good Farm at Paul Quinn College will Grow Fresh, Nutritious Fruits and Vegetables for the School and Community
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Lay’s Happiness Exhibit Celebrates Moms By Spreading Simple Happiness - May 3, 2010
Free Video Upload Tool Allows Consumers to Create a Personalized Card for Mother’s Day
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SunChips and Current TV Unveil Consumer-Created Ads to Serve as Inspiration For Greener Lifestyles - April 22, 2010
Al Gore Selects Ad From Nationwide Submissions That Will Air Nationally During Earth Month, Encouraging Positive Change in the World
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Fans Select Drew Brees as Madden NFL 11 Cover Athlete - April 22, 2010
Cover Selection Marks First in Series of Initiatives Enabling Madden NFL Fans to Shape Franchise
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Fritos Brand Gives Fans Chance to Become a Minor League Baseball™ General Manager for a Weekend - April 19, 2010
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Topeka Facility Celebrates Distinction as Kansas’ First Existing Manufacturing Site to Achieve LEED EB Gold Certification - April 9, 2010
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Cheetos Unleashes Tiny New 'Mighty Zingers' Snacks Nationwide - April 1, 2010
Brand Miniaturizes Iconic Product, Marries Two Flavors for One Delightfully Teensy Experience
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SunChips Kicks Off Earth Month With Introduction of World’s First 100 Precent Compostable Chip Bag - March 31, 2010
Nationwide Composting Education Effort Launches to Reach One Million Consumers, Inspire Greener Lifestyles in 2010
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South Georgia Named Frito-Lay’s ‘Sales Zone of the Year’ - March 25, 2010
Company’s Senior Leaders Recognize Local Team in Macon, Ga.
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Lay’s Unveils Happiness Exhibit Spotlighting Simple Moments of Happiness as Captured in Consumer Photos - March 15, 2010
Select Photos to be Featured on Millions of Lay’s Potato Chips Bags and in PEOPLE Magazine
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Quaker Snack Mix Baked Cheddar Voluntarily Recalled Due to Possible Health Risk - March 10, 2010
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Doritos Fan-Created Super Bowl Ad “Underdog”, Created for $200, Scores No.2 on USA TODAY Ad Meter and $600,000 Prize - February 8, 2010
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Four Consumer-Created Doritos Ads Crash the Super Bowl, Now Face the Pros in Attempt to Win $5 Million Prize - February 7, 2010
Top-Voted “Casket,” “House Rules,” “Snack Attack Samurai” and “Underdog” Contending for Top-Three Sweep in USA TODAY Ad Meter In Order to Take Home Big Bucks
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Doritos and EA Sports Partner to Let Fans Choose the Madden NFL 11 Cover Athlete for the First Time Ever - February 4, 2010
Online Consumer Votes Determine Who Graces The Cover – Jared Allen, Drew Brees or Reggie Wayne
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Doritos and Microsoft Announce “Avatar Crash Course” and “Harm’s Way” Finalists of Unlock Xbox Competition - January 25, 2010
Fan-Selected Favorites to be Developed into Xbox LIVE Arcade Games
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Frito-Lay and the National Football League Name Colts Fans from Marion, Ind., as NFL’s ‘Most Fanatical Family’ - January 14, 2010
Dru McCoy and the Barnes Family to Receive VIP Trip to Super Bowl XLIV After Fans Around the Country Voted Them the Winners
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Doritos Reveals Six Consumer-Created Commercials Vying for $5 Million Bonus Prize and Air Time During Super Bowl XLIV - January 5, 2010
Fans Nationwide to Determine Which Winning Spots Will Go Head-to-Head with the Pros; Doritos Offers $5 Million to Sweep Top Three Spots of USA Today Super Bowl Ad Meter
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Tostitos and the USO Honor U.S. Military During Fiesta Bowl Halftime With ‘Salute the Troops Bowl’ Tribute - January 4, 2010
Halftime production showcases college football legends, U.S. military heroes suiting up together in Iraq for once-in-a-lifetime football experience
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Doritos and Major League Gaming Turn Consumer Dreams of Becoming Video Game Professionals Into Reality With New “Pro-Gaming Combine” - February 23, 2010
First-Ever Dedicated Amateur Gaming Competition Calls on Fans to Train and Test Skills for a Chance to Compete Alongside the Greatest Names in Gaming
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2009
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Frito-Lay’s TrueNorth® Brand Introduces Two New Flavors Just for the Holidays - December 14, 2009
Line of 100% Natural Nut Snacks Now Features Cranberry, Vanilla and White Chocolate Combinations
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Casa Grande Becomes First Existing Food Manufacturing Site to Achieve LEED EB Gold Certification - December 11, 2009
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Rocket Ismail, Barry Switzer and All-Star Team Join Tostitos and the USO to bring College Football Bowl Experience to U.S. Military in Persian Gulf - December 4, 2009
Tostitos “Salute the Troops” Bowl to Team College Football Legends with Active Military for Head-to-Head Flag Football Competition, Tailgate Celebration and Pep Rally
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Frito-Lay and the National Football League Name 8 Semi-Finalists in Search for the NFL’s ‘Most Fanatical Family’ - December 2, 2009
NFL Fans Can Vote Online to Determine Which Family Will Win a Trip to Super Bowl XLIV
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Doritos and Microsoft Reveal Eight Consumer-Created Xbox Live Arcade Game Concepts Vying to be Developed - November 30, 2009
Fans Nationwide to Determine Top Three Ideas That Move on to Semi-Finalist Round
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Frito-Lay Says ‘Thanks a Million’ to a Special Group of Over-The-Road Drivers - November 2, 2009
During National Truck Driver Appreciation Week Company Celebrates Over-the-Road Drivers Who Have Traveled One Million or More Accident-Free Miles
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PepsiCo Creates Chairman's Circle Of Champions To Recognize Top Performers In Operations - October 21, 2009
New Program Celebrates Incredible Talent of Associates Who Make and Move PepsiCo Foods, Snacks and Beverages Around the World
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PepsiCo’s Frito-Lay North America Headquarters Achieves LEED Gold Certification - October 21, 2009
HQ first existing building in Texas to receive distinction
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The United Nations Association of New York Hosts 2009 Annual Humanitarian Awards Dinner - October 14, 2009
Annual event to celebrate UN Day and recognize efforts to ensure environmental sustainability
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Ann Mukherjee Named Frito-Lay North America’s Senior Vice President and Chief Marketing Officer - October 5, 2009
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Frito-Lay Names Winner of ‘Inspire Us’ Contest - September 24, 2009
Mom’s winning story will be turned into an animated webisode as part the PepsiCo business unit’s “Only in A Woman’s World” campaign
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Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories - September 22, 2009
Texas Resident Claire Oliver Named TrueNorth® Brand’s Latest Story of the Month
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Doritos Offers Fans $5 Million to Sweep Top Three Spots of USA Today Super Bowl Ad Meter With Consumer-Created Ads - September 10, 2009
New York City’s Madison Avenue Re-Named to Doritos Drive, Free Doritos Given to Residents of Madison Avenues Across U.S. to Launch Groundbreaking Contest
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The City of Galveston Kicks Off First Major Revitalization Project with $1 Million Donation from SunChips Brand - September 9, 2009
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Frito-Lay’s TrueNorth® Brand Continues to Follow its Passion by Expanding Offerings in Nut Aisle - September 8, 2009
Contemporary Line of 100% Natural Nut Snacks Now Features Nut/Fruit Combinations
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The SunChips Brand and Kroger Team Up for Galveston Revitalization - September 1, 2009
SunChips brand commits to raise $1 million to build an environmentally friendly park along the Galveston Seawall
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Doritos and Microsoft Team Up to Put Creative Control of Upcoming Xbox Live Arcade Game in People’s Hands - August 31, 2009
Two User-Generated Game Concepts to be Developed Into Xbox LIVE® Arcade Games; One Fan-Selected Winner Will Receive $50,000 Dream Assignment as Doritos Gaming Consultant
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Frito-Lay and the National Football League Team Up to Find NFL’s ‘Most Fanatical Family’ - August 25, 2009
‘Calling All Families’ Program Gives NFL Fans the Chance to Win a Trip to Super Bowl XLIV
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Frito-Lay’s Stacy’s® Pita Chips and Bravo Dish Up a “Top Chef Masters” Finale Party - August 18, 2009
Alta Loma, California Resident Wins a Visit from “Top Chef: New York” Contestant Carla Hall
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Frito-Lay Launches SmartFood Peanut Butter Apple Popcorn Clusters - August 17, 2009
With addition of fourth flavor in popular SmartFood popcorn clusters line, Frito-Lay continues offering women both delicious taste and nutrition
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Frito-Lay's TrueNorth® Brand Shines The Spotlight On Inspirational "True North" Stories - August 14, 2009
Louisiana Resident Monique Pilie Named TrueNorth® Brand’s July Story of the Month
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Frito-Lay’s Killingly Facility ‘Gets Off the Grid’ - August 12, 2009
Grants for Co Gen System Help Site Remove Itself From Northeast Power Grid
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Frito-Lay’s Sunchips Brand and National Geographic Name Five Grant Recipients in “Green Effect” Initiative - July 22, 2009
From Extreme Green Neighborhood Makeovers and Campus Greenhouses to a Community Tree Planting Day; Winners Inspire Green Change Nationwide
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Frito-Lay's TrueNorth® Brand Shines the Spotlight on Inspirational "True North" Stories - July 13, 2009
California Resident Nancy Miller Named TrueNorth® Brand’s June Story of the Month
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Frito-Lay’s Sunchips and National Geographic Reveal Finalists Competing For Grants in “Green Effect” Initiative - July 7, 2009
Consumers Nationwide to Help Select One of Five Winners via Online Voting; Panel of Eco Ambassadors to Choose Other Four
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Doritos Breaks New Ground by Putting Blink-182, Big Boi Concerts in the Palms of Fans’ Hands - July 6, 2009
Special-Edition Late Night Doritos Bags Serve as Ticket to Exclusive, 3-D Virtual Performances
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Frito-Lay Asks Women to “Inspire Us” with Real Life Stories - July 1, 2009
PepsiCo business unit will turn winning story into an animated webisode for “Only in a Woman’s World” campaign
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Frito-Lay® and Jack Link’s® Team Up to Launch New Line of Meat Snacks - June 11, 2009
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Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories (CO) - June 2, 2009
Colorado Resident Jennifer Dempsey Helps Kick-Off National TrueNorth Story of the Month Campaign
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Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories (MI) - June 2, 2009
Michigan Resident Nancy Heussner Helps Kick-Off National TrueNorth Story of the Month Campaign
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Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories (MA) - June 2, 2009
Massachusetts Resident Eric Kapitulik Helps Kick-Off National TrueNorth
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Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories (LA) - June 2, 2009
Louisiana Resident Mack McCarter Helps Kick-Off National TrueNorth
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Frito-Lay’s Sunchips Brand and National Geographic Team With Eco Ambassadors - May 29, 2009
Edward Norton, Jayni Chase, Boyd Matson, Phaedra Ellis-Lamkins and Dave Haft to Judge Consumer-Submitted Sustainable Ideas Sparked By the “Green Effect”
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It's in the Bag: Packaging From Major Snack Brands Gets a New Purpose - May 14, 2009
PepsiCo’s Frito-Lay Division and TerraCycle Partner to Start Chip Bag Brigades to Upcycle Used Packaging
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Lay’s Launches New Marketing Campaign Celebrating Local People, Communities Behind America’s Favorite Potato Chips - May 12, 2009
PepsiCo Unit Frito-Lay Puts Spotlight on Local Potato Farmers as Faces for Iconic Brand
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Can You Have it All? When it Comes to Snacking Frito-Lay Says Yes! - May 7, 2009
PepsiCo Unit’s New SmartFood Popcorn Clusters Combine Indulgent Taste and Nutrition
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Open for Business: Frito-Lay’s Sunchips Brand Hosts Ribbon Cutting of Business Incubator in Greensburg, Kansas - April 30, 2009
PepsiCo Unit Sees Revitalizing Business as Key to Community Nearly Two Years after Tornado Tragedy
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Frito-Lay’s Sunchips Brand and National Geographic Join Forces to Launch the “Green Effect” - April 21, 2009
PepsiCo’s Snack Unit Kicks Off National Initiative on Earth Day to Help Consumers Turn Their Green Ideas into Action
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Frito-Lay's Sunchips Brand Changing the Future of Snack Food Packaging - April 15, 2009
PepsiCo Division Revolutionizing Packaging Starting with Plant-Based Renewable Materials for Outer Layer
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Frito-Lay Issues Nationwide Voluntary Recall of In-Shell Pistachio Nuts Due to Possible Health Risk - March 31, 2009
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Cheetos Goes Big Time With Nationwide Launch of Giant Cheetos Snacks - March 31, 2009
Big Taste, Big Fun Drive Introduction of Sized-Up Snacking Sensation
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Frito-Lay Gives Women a World of Their Own - March 4, 2009
New Products and Multimedia Campaign Part of Comprehensive Approach to Reaching Women
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Lay's Launches New Brand Campaign - February 16, 2009
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Frito-Lay Sprints Ahead To Improve Fuel Efficiency - February 18, 2009
Company Is Adding More Than 1,000 Fuel Efficient Sprinter Vehicles to U.S. Fleet
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Frito-Lay's TrueNorth® Nut Brand and Oscar® Winner Helen Hunt Shine National Spotlight on “Inspiration Cafe” - February 10, 2009
Chicago Native’s Extraordinary Story To Air In a Commercial During the 81st Annual Academy Awards® Broadcast
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Doritos Fan Trumps Advertising Professionals And Wins $1 Million Super Bowl Advertising Challenge - February 2, 2009
First-Ever Consumer-Created Ad Takes No. 1 Spot in USA TODAY’s Annual Super Bowl Ad Meter
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Doritos Surprises Super Bowl Audience By Airing Two User-Generated Ads Now Contending For $1 Million Prize - February 1, 2009
Top-Voted "Free Doritos" and Finalist "Power of the Crunch" Kick-Off National Doritos Television Campaign Featuring All Five “Crash the Super Bowl” Finalist Ads
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Longhorn Fans Crowned Champions of Tostitos “Race to the Bowl” Winning $200,000 Scholarship - January 5, 2009
Die-hard University of Texas and Ohio State University football fans complete five-day, cross-country race to Tostitos Fiesta Bowl in ultimate demonstration of school spirit
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2008
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Die-Hard Buckeye And Longhorn Fans Score School-Spirit Opportunity Of A Lifetime With Tostitos "Race To The Bowl" - December 31, 2008
Ohio State University and University of Texas football fans go head-to-head in cross-country race to the Tostitos Fiesta Bowl and chance to win $100,000 scholarship
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Frito-Lay's TrueNorth Nut Brand Joins Oscar® - Winner Helen Hunt to Put the Spotlight on People Pursuing Their Life's Passions - November 17, 2008
Winner’s Story to Air In a Commercial During the 81st Annual Academy Awards® Broadcast
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Frito-Lay Helps Consumers Navigate The Snack Food Aisle - October 27, 2008
Snack chip leader teams up with the world's largest organization of food and nutrition professionals to teach consumers healthier snacking habits
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Frito-Lay Rancho Cucamonga Facility Becomes City’s First EPA National Environmental Performance Track Program Member - October 21, 2008
Seven Frito-Lay Facilities Nationwide Are Accepted into EPA Performance Track Program This Year
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Doritos Puts Up $1 Million for Consumer-Created Doritos Commercial that Beats Seasoned Ad Pros During Super Bowl XLIII - September 24, 2008
Brand Puts Its Money Where Its Mouth Is – Cash Prize Up for Grabs if Consumer-Generated Doritos Ad Takes the No. 1 Spot in USA TODAY’s Ad Meter
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Tostitos and Heisman Trophy Winner Eddie George Search for the Most Unique College Football Tailgating Ritual - September 10, 2008
Best “Tailgaters” Win a Trip to the 2009 Tostitos Fiesta Bowl
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Solar Power Keeps Frito-Lay In Hot Water - September 3, 2008
Company Installs Solar Water Heater at Headquarters to Help Lower Energy Costs
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Frito-Lay Drivers Make Safety a Priority -- A Million Times Over - August 26, 2008
During National Truck Driver Appreciation Week Company Celebrates Over-the-Road Drivers Who Have Traveled One Million or More Accident-Free Miles
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Three Frito-Lay Plants Join EPA’s National Environmental Performance Track Program - August 12, 2008
Local Orlando Site Commits to Above-and-Beyond Environmental Compliance
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Doritos Crowns "The Quest" Challenge Winner in Las Vegas - July 31, 2008
Three Finalists Compete In Mental and Physical Challenges to Win a One-of-a-Kind $100,000 Artifact
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Sunchips Gets Into the Business of Helping - July 25, 2008
Sixth Episode in TV Series on the Rebuilding of Greensburg, Kansas Chronicles Groundbreaking of SunChips Business Incubator
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Finding Your TrueNorth in the Snack Aisle - June 19, 2008
New Frito-Lay Brand ‘Points’ Consumers to a New Nut Experience
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Frito-Lay Sales Representatives Honored as PepsiCo’s Top Performers Worldwide - June 4, 2008
Forty-One Inducted into PepsiCo’s ‘President’s Ring of Honor’ at Special Ceremony
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Pepsico Foodservice and Subway® Restaurants Extend and Expand Snack Relationship - May 15, 2008
Companies Sign Long-Term North American Contract and Establish Global Partnership
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Sunchips Brand Donates to Sustainable Re-Build Efforts in Greensburg, Kansas - May 13, 2008
Ceremony on One-Year Anniversary of Tornado Tragedy Marks Groundbreaking of SunChips Business Incubator
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Fritos Brand and Tim McGraw ‘Spice Up’ Ad Campaign and Launch Limited Edition Tim McGraw Spicy Jalapeno Fritos Corn Chips - May 9, 2008
One of America’s Classic Favorites Serves as Official Snack of McGraw’s 2008 Live Your Voice Tour
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Using the Power of the Sun to Help Make Sunchips Multigrain Snacks - April 22, 2008
Governor Schwarzenegger Inaugurates Solar Field at Frito-Lay’s Modesto, CA Facility on Earth Day
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Frito-Lay’s Midwest North Region Wins Top Honors - April 15, 2008
Local Beloit, Wis., Facility Celebrates Company’s Highest Award for Operations
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Frito-Lay Launches Low Sodium Versions of its Top Selling Snack Chips - April 10, 2008
Pinch of Salt Line Meets Number One Consumer Request
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Pepsico and Strauss Group Complete Formation of North American Joint Venture - March 31, 2008
Sabra Joint Venture Highlights Frito-Lay North America’s Commitment to Fresh Dips and Spreads and Expands Its Role in Providing Healthier Snack Options
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Miss Vickie's Launches Six New All-Natural Snacks - March 19, 2008
Brand Builds on 20 Years of Heritage to Deliver New Flavors and New Snack Choices
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Frito-Lay Takes “Great Taste Snack Chip Know-How” to Create New Cracker Experience - March 12, 2008
Introducing New Lay’s Cracker Crisps and Cheetos Cracker Trax
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Doritos and MTV Announce Casting Call For Spicy Girls and Sweet Guys For New Reality Dating Series - March 3, 2008
Spicy-Sweet Pair to Star in Doritos Spicy Sweet Chili Tortilla Chips Commercial
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Food Network Star Ingrid Hoffmann Invites Fans to “Free The Fun” With Tostitos Tortilla Chips - February 11, 2008
Yearlong Multi-Media Campaign Fuels Fun With Tostitos And Entertaining; One Lucky Fan To Win Cameo Appearance On “Simply Delicioso” With Host Ingrid Hoffmann
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Fans Vote 22-Year-Old Singer/Songwriter Kina Grannis Winner in Doritos Crash The Super Bowl Challenge - February 3, 2008
Rising Star Discovered by Doritos Receives 60-Seconds of Super Bowl XLII Commercial Air Time and Record Deal with Interscope Geffen A&M Records
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PepsiCo Brings Silent Ad to Super Bowl - January 24, 2008
Employees Create and Star in American Sign Language Commercial on Super Bowl Sunday
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Unsigned Artists Kina Grannis, Landon Austin and Nivla Named Finalists in Doritos Crash The Super Bowl Challenge - January 7, 2008
Fan Votes Online Determined Top Three, Now to Determine Which One Performer Will Star in Their Own 60-second Music Video During the Super Bowl XLII Broadcast
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2007
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DORITOS Reveals Top 10 Unsigned Music Acts Competing For Stage Of A Lifetime: Super Bowl XLII Commercial Broadcast - December 17, 2007
will.i.am and Interscope Geffen A&M Records Helped Choose Semi-Finalists
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Frito-Lay Issues Voluntary Recall of 1.5 oz. Bags of Lay’s Classic Potato Chips in North Texas Due to Undeclared Milk - December 11, 2007
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Pepsico and Strauss Group Announce North American Joint Venture - December 10, 2007
Sabra Joint Venture Highlights Frito-Lay North America's Commitment to Fresh Dips and Spreads and Expands Its Role in Providing Healthier Snack Options
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Pennsylvania Gamer Mike Borland Fulfills Dream of Making His Own Video Game as Doritos Unlock XBOX Contest Winner - November 19, 2007
Fan Selected Favorite to be Developed by NinjaBee Xbox LIVE Arcade Release in Summer 2008
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Doritos Joins with Three Time Grammy-Award Winner will.i.am and Interscope Geffen A&M Records in Search for Unsigned Talent - November 2, 2007
Aspiring Artists Invited to Submit Their Original Music Online Today
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DORITOS Reveals Playable Beta Versions of First-Ever Consumer Created X-Box Live Arcade Games - October 29, 2007
Fan Votes Will Determine Winner To Be Announced On November 19, 2007
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EPA Awards Pepsico for Leading Purchase of Green Power - October 22, 2007
EPA Recognizes PepsiCo’s Leadership among Nation’s Largest Purchasers of Green Power
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DORITOS Gives Undiscovered Music Act the Stage of a LIfetime - October 12, 2007
Unsigned Talent Will Have Original Song Performance Aired During Super Bowl XLII
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Frito-Lay ‘Flips Switch’ on Solar Power at Phoenix Facility - October 5, 2007
Arizona’s Largest Private Sector Photovoltaic System Dedicated Today
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DORITOS and Missy Elliott Mix It Up In TV Ad Introducing New DORITOS Collisions - September 17, 2007
Doritos Collisions Brand Offers Two Bold Flavors in One Bag
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Frito-Lay Helps PS Energy Group, Inc. Fuel New Growth - September 14, 2007
Hispanic, Woman-owned Firm Becomes Strategic Supplier for Frito-Lay
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New SunChips Packaging Brightens Store Shelves as Part of the Center for Resource Solutions Green-e Program - September 13, 2007
Green-e Designation Makes it Easy for Consumers to Identify Products Supporting Renewable Energy
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Frito-Lay plant earns spot in EPA top-performance program - August 30, 2007
Jonesboro, Arkansas, facility to cut waste and save water
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DORITOS and MICROSOFT Reveal Final Five Consumer-Created Xbox LIVE Arcade Game Concepts - August 21, 2007
Fans Nationwide to Vote on Finalist Concepts to Determine Winner
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In Time For Back-To-School: FLAT EARTH® Launches Fruit Crisp and Veggie Crisp Multipacks - August 16, 2007
Brand that Combines Great Taste and Nutrition Adds More Convenience
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SunChips Sweeten Up Summer with Launch of New Cinnamon Flavor - August 8, 2007
SunChips brand’s First Sweet Flavor Also Available in 100 Calorie Mini Bites
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Doritos and Microsoft Challenge Fans to Design the First-Ever Consumer-Created XBOX Live Arcade Game for the XBOX 360 - June 21, 2007
Select Doritos Video Game Concepts Will Be Voted On By Gaming Fans With One Idea To Be Developed For Release On Xbox LIVE Arcade in 2008
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Tostitos Adds a New Taste to Chips and Dip - May 16, 2007
Introducing Tostitos Flour Tortilla Chips and Tostitos Creamy Spinach Dip and Tostitos Creamy Southwestern Ranch Dip
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Pepsico Makes Largest Corporate Purchase of Renewable Energy Certificates - April 30, 2007
Energy Certificates Offset 100% of Purchased Electricity Used by All PepsiCo US Facilities
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Frito-Lay Harnesses Solar Power for Phoenix Facility - April 20, 2007
ASE to Install Arizona’s Largest Corporate Rooftop Photovoltaic System on Frito-Lay’s Arizona Service Center
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Frito-Lay and The National Arbor Day Foundation 'Make America a Little Greener' by Helping to Plant 300,000 Trees Nationwide - April 19, 2007
Frito-Lay Employees Kick-Off Partnership By Planting Trees Before Dallas Arbor Day Celebration
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Doritos Celebrates Young People’s Passion For Positive Change - April 16, 2007
This Year’s BR!CK Award® Winners and Finalists Will Share Their Inspirational Stories on Bags of Doritos Chips
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You Decide: Doritos Smokin’ Cheddar BBQ or Doritos Wild White Nacho Flavor - March 26, 2007
Doritos’ New “Fight for the Flavor” Campaign Calls on Consumers to Pick the New Doritos Flavor
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Tim McGraw Joins Lay’s Potato Chips and the Make-A-Wish Foundation® to Make a Special Wish Come True for a Texas Girl - March 14, 2007
Partnership Kicks off National “Share the Joy” Campaign That Asks Consumers to Share Their Moments of Joy with the Lay’s Brand to Raise Money for the Make-A-Wish Foundation
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Frito-Lay Issues Voluntary Recall of 2 oz Bags of Fritos Original Corn Chips - March 9, 2007
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Lay's Potato Chips Bring Joy to Families Across the Country by Helping Them Achieve the American Dream of Home Ownership - March 5, 2007
America’s Favorite Potato Chip Shares Moments of Joy with Nationally Syndicated Television Series HomeTeam
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Oh Boy! Oberto Launches 100 Calorie Jerky Bites - February 23, 2007
New Protein-Packed Snacks Help the Calorie Conscious with Portion Control
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Flat Earth Fruit Crisps and Veggie Crisps Make What Some Believed Impossible, Possible - February 16, 2007
Frito-Lay’s Newest Brand Combines Great Taste with the Goodness of Real Fruits and Vegetables
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A Simple Success: Fritos Original Corn Chips Celebrates 75 Years as One of America’s Favorite Snacks - February 7, 2007
Three Simple Ingredients Prove to Be Recipe for Success
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Frito-Lay Adds Commercial to Commemorate Historic Super Bowl - February 4, 2007
'This Is History’ Ad Celebrates Milestone
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DORITOS® Surprises Super Bowl Television Audience Airing Two Consumer-Created Commercials; ‘Live The Flavor’ and ‘Check Out Girl’ - February 4, 2007
Top Two Ads Kick-Off National Doritos Television Campaign Featuring Five Consumer-Created Ads From All ‘Crash the Super Bowl’ Finalists
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DORITOS® Reveals Final Five Consumer-Created Commercials - January 5, 2007
Fans Nationwide to Determine the Winner by Voting for Their Favorite Ad
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Fans from Ohio State University and University of Florida Put Rivalry Aside and Join Tostitos and Habitat for Humanity Valley of the Sun to Make “Good Things Happen” with Deserving Family - January 1, 2007
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2006
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Georgeann Corey of the Komen Columbus Affiliate Honored as 2006 Komen Race For The Cure®, SunChips National Volunteer of The Year - November 5, 2006
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Frito-Lay Consolidates Manufacturing Network - October 20, 2006
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The Perfect Pair Introduced: New Baked! Tostitos Scoops! Tortilla Chips and All Natural Tostitos Picante Sauce - October 9, 2006
New Products Grow Frito-Lay’s Portfolio Of Smart Spot Snacks
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Frito-Lay and Decision Insight Win American Marketing Association’s 2006 EXPLOR Award for Innovation - September 25, 2006
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Doritos Challenges Fans To Crash The Broadcast With Their Own Consumer-Created Super Bowl Commercial - September 14, 2006
First-Ever Must-See Super Bowl Ad Will Be Created, Voted On and Aired “As Shot” by Fans
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Tostitos Gives Away Two Tickets to The BCS National Championship Game Everyday Throughout College Football Season - August 14, 2006
New BCS Format Features the Winner-Take-All Tostitos BCS National Championship Game
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Frito-Lay Names Jaya Kumar Chief Marketing Officer - June 28, 2006
Frito-Lay North America Names Jaya Kumar As Chief Marketing Officer For Frito-Lay North America
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Tostitos Teams with FOX for BCS Partnership - June 26, 2006
Tostitos Brand Plans To Team With Fox Sports For Exclusive Multi-Year Bowl Championship Series Partnership
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PepsiCo, NHL and NHLPA Sign Multi-Year Deal - June 19, 2006
Pepsi, Gatorade, Aquafina and Lay’s To Hit The Ice Commencing July 1
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Frito-Lay Recognized by US EPA and US Dept. Of Energy - June 5, 2006
Name Frito-Lay Partner-Of-The-Year In Energy Management
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Lay's and Kodak Easyshare Gallery Team Up to "Capture the Smiles of Summer" - May 18, 2006
New Promotion Shares More Than 300 Million Smiles
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Lay’s Potato Chips Cuts Saturated Fat By More Than Half - May 3, 2006
America’s Favorite Potato Chip Announces Move to NuSun™ Sunflower Oil
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New Line of Frito-Lay Snack Chips Brings Distinct Flavors to Store Shelves - March 16, 2006
Introducing New Lay's Senstations Potato Chips Aand Tostitos Sensations Tortilla Chips
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Frito-Lay Launches 100 Calorie Snack Line - March 13, 2006
New Packaging Takes the Guess Work Out of Portion Control
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Where's Destination Doritos? Anywhere You Want! - March 6, 2006
Doritos And Orbitz.com Partner To Give Away Vacation Prize Packages Everyday
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Lay’s Puts an End to Naked Sandwiches - February 21, 2006
Partnership with Sara Lee Bread and New Advertising bring Lay’s Potato Chips and Sandwiches Together
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Frito-Lay’s Doritos Brand Advertising Moves to Goodby Silverstein & Partners - February 8, 2006
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Sunchips and the Susan G. Komen Breast Cancer Foundation Partnership - January 18, 2006
Partnership Includes Sponsorship Of The Komen Race For The Cure® National Volunteer Recognition Program And Sunchips Pink Ribbon Bag To Benefit The Foundation
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PepsiCo Completes Acquisition of Stacy's Pita Chip Company - January 12, 2006
Pita Chip Sales Leader Will Operate as Separate Unit of Frito-Lay North America
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Doritos Gets a Bold New Look - January 10, 2006
New Packaging And Advertising Turns Up The Volume On Doritos
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Tostitos Fiesta Bowl Reunites U.S. Army Soldier With Girlfriend at Special Live Halftime Event - January 2, 2006
Surprise Reunion Leads to Marriage Proposal in Front of Millions
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2005
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New Year Brings Required Trans Fat Labeling on Nutrition Fact Panel - December 31, 2005
Frito-Lay Facts on Trans Fat
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PepsiCo Agrees to Acquire Stacy’s Pita Chip Company - November 21, 2005
Pita Chip Sales Leader will Operate as Separate Unit of Frito-Lay North America
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Frito-Lay Streamlines Organization to Re-Invest in Future Opportunities - November 9, 2005
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Frito-Lay Announces Top Marketing Positions - September 26, 2005
Lora DeVuono and Jaya Kumar Named Group Vice Presidents
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Frito-Lay Expands Line of Nuts and Seeds with the Introduction of Two New Products - August 24, 2005
Frito-Lay Premium Jumbo Peanuts and Frito-Lay Pumpkin Seeds Now Available
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New Oh Boy! Oberto Beef Jerky Crisps Revolutionize the Snack Industry - August 18, 2005
Never Before Seen Snack Combines Great Tasting Beef Snacks with Traditional Snack Chips
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Frito-Lay Cuts the “Green Ribbon” in Rochester - June 22, 2005
Snack Company Opens Its First Environmentally Responsible Certified “Green” Distribution Center
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Tostitos Restaurant Style Tortilla Chips Now Even Tastier - May 2, 2005
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Frito-Lay Joins Forces to Welcome May 19 Release of Star Wars: Episode III Revenge of the Sith - April 6, 2005
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Doritos and Mexican National Soccer Team Kick-off U.S. Partnership - April 4, 2005
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Quaker Rice Snacks are “Fad Free” - April 1, 2005
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“If Not Now When?” – Doritos Launches Innovative inNw? Campaign - March 1, 2005
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Lay’s, America’s Favorite Potato Chip, Returns to the Super Bowl with Ad Featuring MC Hammer - January 27, 2005
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2004
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Tostitos Is First Frito-Lay Package To Call Out "0 Grams Trans Fat" On Front - September 9, 2004
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AMC Theatres, Frito-Lay Team up to Launch Movie Snack - September 7, 2004
AMC Theatres, Frito-Lay Team up to Launch Movie Snack
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Consumers' Focus on Importance of Calories Leads to Improve Name for WOW! Line of Reduced Calorie Snacks - June 4, 2004
Consumers' Focus on Importance of Calories Leads to Improve Name for WOW! Line of Reduced Calorie Snacks
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Frito-Lay Works with American Heart Association to Launch Rold Gold Pretzels with "Heart-Check Mark" Logo - February 9, 2004
America's Favorite Pretzel Brand Rolls Out ROLD GOLD HEARTZELS During American Heart Month
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Lay's Potato Chips' Super Bowl Ad is One You Can Really Sink Your Teeth Into - January 21, 2004
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Frito-Lay Launches New Low-Carb Doritos - January 14, 2004
Frito-Lay's Latest Move Follows Elimination Of Trans Fats and Low-Carb Version Of Tostitos Tortilla Chips Also Offered
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2003
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Frito-Lay Receives SEC Notification - November 5, 2003
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Frito-Lay Launches Print Ad Campaign Declaring America's Favorite Snacks Have Zero Trans Fats - September 23, 2003
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Frito-Lay Introduces New Lay's Stax Potato Crisps - August 14, 2003
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Snacking Now Made Easier with Frito-Lay's New Smart Snack Ribbon Label - August 5, 2003
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Frito-Lay's Doritos and Yahoo! Collaborate for an Exclusive Six Month Music Campaign Beginning with Musical Artist "Train" - July 17, 2003
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Frito-Lay's Most Popular Brands Already Labeling Trans Fat Prior to FDA Ruling - July 9, 2003
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Lay's Potato Chips, America's Favorite Chip, and Miss America 2003 Erica Harold Announce the Nation's Choice for Two New Potato Chip Flavors - June 5, 2003
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Would You Name Your Baby Horton? - If So, Ruffles Wants to Pay for College - May 12, 2003
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Frito-Lay Launches Natural and Organic Line with the Great Taste You Expect from America's Favorite Snacks - April 24, 2003
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2002
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The Walt Disney Company and Frito-Lay Form Multi-Year Strategic Alliance - October 10, 2002
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Frito-Lay Eliminates Trans Fats from America's Favorite Salty Snacks: Doritos, Tostitos, and Cheetos - September 24, 2002
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Lay's Potato Chips, America’s Favorite Chip, and Miss America 2002 Katie Harman Ask America To Vote - May 22, 2002
The Miss America Organization Partners With Lay's Potato Chips To Launch "Lay's Tastes of America" Program Celebrating Regional Tastes Across The Country
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Frito-Lay Makes Snacking Even More Fun and Convenient With The Introduction of Go Snacks - January 18, 2002
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Cheetos Mystery Colorz Snacks Taste Cheesy Like Cheetos - January 7, 2002
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2001
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Frito-Lay Selects Tracy Locke Partnership as Promotions/Merchandising Agency of Record - December 17, 2001
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Trick or Treat! - October 15, 2001
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Frito-Lay to Invest $40 Million in Russia - October 15, 2001
Frito-Lay to Invest $40 Million in Russia
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OSHA Awards Frito-Lay Manufacturing Site in Beloit, Wisconsin Top Honor In Agency's Voluntary Protection Program - September 6, 2001
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Lay's Potato Chips Unveils Special Limited-Edition Package to Honor Retirement of Baseball Great Cal Ripken, Jr. - September 6, 2001
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Hostess Frito-Lay Opens New Distribution Center in Calgary - July 4, 2001
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Frito-Lay Launches Tostitos Scoops! Tortilla Chips: A Breakthrough Snack Innovation That Delivers Dipping Power to Chip Lovers - June 18, 2001
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Frito-Lay Announces 50 New Jobs and a $15 Million Investment at Lynchburg Manufacturing Facility - June 14, 2001
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OSHA Awards Frito-Lay Manufacturing Site in Dallas, Texas Top Honor in Agency's Voluntary Protection Program - June 1, 2001
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Frito-Lay Southern California Regional Operations Team Wins Company's Highest Award For Operational Excellence - May 17, 2001
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OSHA Awards Frito-Lay Manufacturing Site in Rosenberg, Texas Top Honor in Agency's Voluntary Protection Program - May 17, 2001
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OSHA Awards Frito-Lay Manufacturing Site in San Antonio, Texas Top Honor in Agency's Voluntary Protection Program - May 11, 2001
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Lay's Potato Chips to Unveil One-Time Series of Limited-Edition Packages Featuring Four Cal Ripken, Jr. Baseball Card Images and Autograph - April 6, 2001
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Lay's Potato Chips Teams Up With Baseball Great Cal Ripken, Jr. For New "Betcha Can't Eat Just One" TV Commercial That Debuts on Opening Day and Reveals A Surprise Change in the Lineup - April 2, 2001
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Frito-Lay Celebrates April Fool's Fun With New Cheetos Mystery Colorz Snacks - March 20, 2001
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"Doritos Girl" Ali Landry Scores A Three-peat at Super Bowl XXXV in New Doritos Commercial - January 26, 2001
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2000
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Frito-Lay Teams Up with TV Celebrity Drew Carey and NFL Greats John Elway & Jim Kelly In New Commercial That Kicks Off During AFC Wildcard Game on New Year's Eve - December 22, 2000
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OSHA Awards Frito-Lay Manufacturing Site In Visalia, Ca Top Honor In Agency's Voluntary Protection Program - October 13, 2000
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Tostitos Kicks Off College Football Season With First-Ever "Tostitos Ultimate Tailgate Cook-Off" - September 12, 2000
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OSHA Awards Frito-Lay Grain Handling Site in Gothenburg, NB Top Honor in Agency's Voluntary Protection Program - June 2, 2000
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Frito-Lay Promotes Ron Parker as Senior Vice President, Human Resources - May 17, 2000
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Cracker Jack Heralds Baseball's Opening Day with New Product Launch, "Nothing But Nuts," & New Series of Baseball Prizes - March 30, 2000
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